SME Toolkit
www.smetoolkit.org
Press Releases
Adapted from content excerpted from the American Express® OPEN Small Business Network
Copyright © 1995-2010, American Express Company. All Rights Reserved.
A press release is the primary way you communicate news about your company to the media. Reporters, editors and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products and companies, trends, tips and hints, and other developments.
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